Global and Transnational Business: Strategy and Management

Global and Transnational Business: Strategy and Management

作者:George Stonehouse, David Campbell, Jim Hamill, Tony Purdie, 出版社:Baker & Taylor Books, 出版日期:2004-10-22

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商品條碼:9780470851265 , ISBN:0470851260
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內容簡介

Global and Transnational Business: Strategy and Management
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
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